These blog posts are jam packed full of information and examples relating to all things lumpy mail and how it can surprise and delight your prospects, current client and business relationships. We all love getting freebies in the post. These blogs posts bring to light the phycology, fun, unique moments and our experiences so that you can see how applying lumpy mail to your marketing strategy is the winning move!

Blog Posts

Why It's Worth Trying (Lumpy Mail)

Welcome to the world of lumpy mail marketing, where personalisation reigns supreme. Break through digital noise by creating emotional connections through tailored physical packages. Stand out, spark curiosity, and leave a lasting impression in today's competitive landscape. Learn how lumpy mail can revolutionise your marketing efforts and engage your audience in this article.

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'Usual' Marketing

What is 'usual' marketing? The very fact that marketing is a way for us to showcase our products and services means we are looking for a way to stand out and be noticed. Traditional marketing strategies do work..... but if everyone is doing the same.... is it better to be usual or unusual? In this blog post we chat about this in more detail.

Surprise & Delight

To surprise and delight someone is one of the most powerful impressions you can leave. It creates an emotion that I wish could be bottled. You are made to feel special, appreciated, seen. In return you want to recipriocate the feeling and gesture. You tell people about it, share stories and remember the imapct much longer than the gift itself might last.

Take a bottle of champagne for instance - you want to send a bottle to a client to congratulate them on an award they have recently won. Sending a standard nice bottle of champagne and a note is super kind and thoughtful. The recipient will be thrilled and touched at the gesture. However - imagine sending a bottle of champagne that has been hand painted and personalised with the clients names, logo, award name and maybe even some photos? Now that is how to truly surprise and delight. Read more examples in this blog.